Sample lead demo
What You're Actually Buying
A real look at how a HomeForge lead reaches you, what it contains, and what your weekly lead drop looks like — no CRM required.
How A Lead Reaches You
From homeowner click to your phone in under 10 minutes.
1. Ad
We run our own Roofing Randy homeowner ads in your market.
2. Funnel
Homeowner answers a short qualifier (project, timeline, ownership).
3. Verification
Phone is verified and the lead is checked against your service area.
4. Delivery
Lead hits your phone by SMS and email in real time — exclusive to you.
What A Lead Looks Like When It Lands
You get this exact info by SMS and email the moment the lead is verified.
New Exclusive Lead
James W. — Tampa, FL
- Homeowner
- Yes (confirmed)
- Address
- 412 Oak Ridge Dr, Tampa, FL 33602
- Phone
- (555) 014-2208 — verified
- j****@gmail.com
- Roof age
- 18 years
- Current issue
- Hail damage
- Insurance claim
- Filing
- Timeline
- ASAP (within 2 weeks)
- Desired service
- Full roof replacement
- Market
- Exclusive to your company
Sample data only. Real leads contain the homeowner's full name, full phone number, full email, and full street address.
Your Weekly Lead Drop
No CRM required. Most roofers just work straight from a Google Sheet that looks like this.
| Date | Name | Address | City | Phone | Verified | Homeowner | Roof Age | Issue | Insurance | Service | Timeline | Status | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06/12 | James W. | 412 Oak Ridge Dr | Tampa, FL | (555) 014-2208 | Yes | j****@gmail.com | Yes | 18 yrs | Hail damage | Filing | Full replacement | ASAP | New |
| 06/12 | Maria S. | 29 Elm St | Tampa, FL | (555) 014-9013 | Yes | m****@yahoo.com | Yes | 22 yrs | Aging roof / leaks | No | Full replacement | 30 days | New |
| 06/13 | Derrick P. | 1108 Pine Hollow | Brandon, FL | (555) 014-7741 | Yes | d****@outlook.com | Yes | 15 yrs | Storm damage | Filing | Full replacement | ASAP | Contacted |
| 06/13 | Lisa H. | 76 Cypress Ln | Riverview, FL | (555) 014-3322 | Yes | l****@gmail.com | Yes | 20 yrs | Missing shingles | Maybe | Repair / Replace | 2 weeks | Booked |
| 06/14 | Andre M. | 554 Magnolia Ct | Tampa, FL | (555) 014-5588 | Yes | a****@gmail.com | Yes | 25 yrs | Old roof | No | Full replacement | 30 days | New |
| 06/14 | Tara B. | 9 Birchwood Pl | Plant City, FL | (555) 014-8821 | Yes | t****@yahoo.com | Yes | 17 yrs | Hail damage | Filing | Full replacement | ASAP | Quoted |
| 06/15 | Kevin O. | 203 Sunset Blvd | Tampa, FL | (555) 014-4419 | Yes | k****@gmail.com | Yes | 12 yrs | Wind damage | Filing | Full replacement | ASAP | New |
| 06/15 | Renee T. | 1417 Harborview | Brandon, FL | (555) 014-2266 | Yes | r****@outlook.com | Yes | 21 yrs | Aging roof | No | Full replacement | 60 days | New |
Sample data. Status column is for your own tracking — you fill it in as you work the leads.
The Terms, In Plain English
No fine print games. Here's the whole deal.
Per-lead pricing
Pay only for verified leads delivered. No retainers, no setup fees, no ad spend on your card.
No contract
Month to month. Pause or stop anytime — we keep your slot warm if you ask.
Your market only
One roofer per service area. While you're active, your leads aren't sold to a competitor.
Full details: Read our Lead Policy.
See If Your Market Is Open
15 minute call. We'll confirm availability, pricing for your area, and how fast you'd start receiving leads.
Book My Call